AI Overlords | How Companies Are Fighting A War On The Working Class

A Background

Mark zuckerberg testifying before us congress | The boston globe

In the early 2010s A.I or more accurately, generative AI based on large language models, was used as a fun gimmicky idea you would see on youtube videos. Stuff like “this is what AI thinks a death grips song sounds like” would be passed between friends in order to laugh at the novelty of a terribly low quality imitation of actual art. But as with all things, the invention of generative AI was viewed as a potential way not just to make money, but to exploit the working class and potentially save billions by generating a product rather than paying someone else to create it.

Companies like Meta (formerly Facebook), Google and Microsoft, amongst others, began swarming in droves to invest in a potential future instrument of class warfare. Mark Zuckerberg and Meta themself invested a reported $14.3 billion into Scale AI, a singular AI research and branding company. That’s a lot of money, and unfortunately when people invest so much into something, they will push it no matter what in order for their investment not to go to waste.

The Grok Problem

So far in the 2020s we've seen countless companies start pushing AI, and implementing needless AI features into their services. Instagram added AI chatbots, so you could talk to a hollow imitation of celebrities when your actual friends have started ignoring you for being an AI enthusiast. X (formerly twitter) added Grok AI to its platform. A generative model made to answer user questions to drastically varying levels of accuracy. Grok itself has gone through many hilariously public shutdowns due to a series of supposedly unintended outcomes.

X Screenshot | The New York post

Because generative AI can’t actually think as marketed, it works by chewing up any information it can and regurgitating it back out. This quirk of large language models led Grok to absorb a variety of statistics, historical data and political theory and congregate it into a sort of self-held philosophy for lack of a better term. When X’s user base began asking political questions, Grok spat out answers that roughly mirrored factual statistical data and real-world political analysis, something Elon Musk's conservative fanbase wasn’t entirely too fond of. Musk soon scrambled to get his employees, the actual brains behind Musk's operations, to alter the intake for the language model, and so a new “non woke” version of Grok was created. The issue with this? The new version began actively speaking Nazi propaganda and praising Hitler, because it was fed on the political ideologies of X users Elon Musk deemed to be aligned with his own politics. Grok was marketed as an assistant that could provide information and was used as a political instrument by its owners, something that tends to be the case for any corporate product.

Replacing Workers

Secret Invasion | marvel studios | disney

The major area where AI has become a threat however, is to workers in creative industries. Various companies have scrambled to use AI to replace graphic designers, writers and in some cases even actors and filmmakers, among other creative professions. Disney owned Marvel Studios used AI to create the horrendous intro to its underwhelming and unsuccessful television series Secret Invasion. While the reception to Secret Invasion wasn’t to be blamed entirely on the use of AI, the reaction to the intro itself was strong, and decidedly negative. Many decried the use of AI to create an intro sequence instead of hiring human artists to craft something. AI wasn’t used for artistic purposes, it was used to steal from other artists' work and generate a sloppy imitation. It was used to avoid paying real workers in order to push a TV show out as a product, rather than art someone wanted to make.

A Human Future

As it stands now, companies continue to use AI to replace workers, which provides an incredible threat to the economy of the working class. When the bubble pops, many will be left without jobs, many already have, having been replaced by technology that was overvalued. As people we need to pushback against companies replacing human workers with AI implementations. Many people have begun boycotting companies that use generative AI, refusing to purchase from businesses that use the technology to create its products or in its marketing. Together we can teach companies that real human beings can never truly be replaced.

Sources

Artificial Intelligence (AI) Companies to Know | Built In

The first big winners in the race to create AI superintelligence: the humans getting multi-million dollar pay packages | Fortune

Elon Musk's AI chatbot Grok praises Hitler, spews antisemitic hate on X

How AI Will Harm Working-Class Families | Institute for Family Studies

Additional Sources

Zuckerberg was in the spotlight, and senators were skeptical - The Boston Globe


Hayley Knight is an author, content creator, community organizer and professional fighting game player from Ottawa, Ontario, Canada. Hayley is a huge bookworm, music nerd and cinephile, and will gladly chat with anyone for hours about, the history and craftsmanship of their favorite works. They seek to use their writing to inform others and speak on their views of the world. Hayley believes in the power of humanity to fight the injustices of society.

The Adpocalypse: Drowning In Ads!

It’s another beautiful day of scrolling on your phone. You’re watching videos, playing some games, reading your socials and fiddling with your apps, everything is going smoothly! Including the hundreds of ad breaks. Those are the most important thing in your doomscrolling, after all!

You wouldn’t be scrolling without ads. The reason your phone is so addictive is because developers have designed apps to abuse our brain reward system. All those fun sounds, flashing lights, likes, followers and algorithms that show us content perfectly aligned to our interests, are made to hook us in. The more positive feelings we get from our phones, the more we scroll and the more ads we’ll fall for.

Why So Many Ads?

a grammarly advert on youtube

The reason why most free apps will stop you every minute or after a few scrolls so that you can watch a 10 to 30 second ad is because that’s how they make money. Advertisers pay the developers to show you their ad, then advertisers get their money back when you buy their products. This how free apps/services can exist at all.

This free-with-ads style has existed since the internet began and isn’t new. But as prices have gone up, so has the number of ads we need to be shown before app makers make any money. Now add that to the increase of time spent on the internet plus how many apps we’re spread across, and we can see how that equals ad overload.

Too Many Products

Another problem is that the market is flooded with products. What was once a Pepsi vs Coke vs Store Brand Cola competition is now a fight between hundreds of brands selling the same thing. Starting a company has never been easier and we’re not buying local anymore either, we’re buying globally.

With everyone struggling to be “The Brand to Buy That Product From”, the need to advertise as much as possible is real. Otherwise, companies will quickly get buried under the competition. It’s why you’ll keep seeing ads for the same thing over and over. It’s boring, yes, but it’s drilling into your head that if you want a VPN, then you know where to look.

There’s Even More Ads Than You Think

Pop-up, side bar or scroll past ads are everywhere. They’re the most noticeable type of ad because they’re shoved in our faces and are clearly adverts. Some are even kind enough to come with skip buttons! But there’s just as many sneaky ones too.

Charlie damelio with dunkin donuts product placement on tiktok

Sneaky ads have a name. They’re called an “undisclosed advertisement”. These are ads that don’t make it clear they’re ads. They come in a few forms. The oldest is “product placement”, which is where an influencer or a celebrity will have a branded item in their hand or the background. They won’t say its an ad, but they’re being paid to show you that they have or are enjoying the item.

Another type is the “fake review”. Ever seen a TikToker/Instagramer suddenly pause to gush about how great this thing they’re using is for an awkward 30 seconds or more? Sometimes it’s the whole video. They’ll probably tell you to click a link in the description or their bio to get it too.

Why Ads Are Sneaky

The reason these are popular tactics is because they sell you a product without you realising. It’s well-known that ads are annoying, but if we pretend it’s not an ad, then you might be more open to buying. Especially if it’s from someone you really like or trust. It’s plain and simple manipulation, and it works.

We have these hidden ads all over YouTube, Instagram and TikTok. These apps/sites follow the free-with-ads style and so do their users. Creators want to get paid for making content and their host companies only pay so much. Brand deals pay a lot more.

There’s nothing wrong with a brand deal. Creators deserve to get paid. However, things get muddy when sponsorships aren’t made clear. Not disclosing your ad is illegal, but due to thousands of ads going up daily, it’s impossible to regulate. Users are left to fend for themselves.

What Can We Do?

Not much, really. I mean aside from using an Ad Blocker or avoiding social media, our only other option is to buy smarter. Avoid getting unnecessary things, don’t trust overly positive reviews and don’t fall for aspirational content. Reporting undisclosed ads can create class action lawsuits too. Make ads cost more to be shown than they make, and hopefully we’ll see less of them.


Hannah Staniforth is a second-year Professional Writing student at Algonquin College in Ottawa, Ontario. She combines her previous experiences in Social Sciences with her writing to explore social themes with her readers. Hannah’s recent works emphasize the importance of positive thinking, gentle self-development, and reclaiming your personal time in a demanding world.

Are We Dropping Our Literacy?

Does one look at a social media comment section have you wondering if we’re becoming illiterate? You’re not alone. In a world full of fake news, rage bait, and endless adverts, it’s easy to feel like you’re the only one thinking. But the truth is, it’s not that bad. Yet.

Before we get into that, let’s talk about what “literacy” actually means.

Literacy?

Image by tiday on pIXABAY

When we think “literacy”, we think reading and writing. It does mean that, but being workably literate includes having number and critical thinking skills too. That’s because people need all these basic skills to live well. Without them, they will struggle with important life things like managing money, making decisions and getting jobs.

There are different levels of literacy too. It’s not just literate or illiterate. Literacy has 5 levels, with 1 being lowest and 5 the highest. At level 1, a person can read basic sentences, add and subtract small numbers and follow simple directions. Level 3 is enough literacy to pass high school. At level 3, a person can read and understand normal books, solve number problems and find useful answers in textbooks. Level 3 is considered workably literate.

Currently only 37% of Canadians are at level 3 and 14% are at level 4 or 5. That means 49% are not fully literate. Oof.

Why Are Canadian’s Illiterate?

Well, we aren’t. We’re actually above the global average in all the types of literacy we just discussed. Low literacy is just a global problem and one that isn’t getting better. Literacy rates are either dropping or staying the same, which feels odd in a time of “information overload”.

Shouldn’t we be improving? It’s never been easier to learn. We’re reading and writing all day, every day. Well, that might be the problem. Having so much access is kind of bad for us. Let’s explore why.

Culprit 1: Technology

Spell-checker is world changing invention. We all used to own fat dictionaries so we could check our spelling. Now most websites give us a wiggly red line. One click and it’s fixed! Our phones don’t even tell us we got it wrong, autocorrect just changes it for us. This a great time saver, but it robs us of the chance to learn. Taking the time to correct ourselves makes us less likely to make the same mistake again.

AI creates a whole new problem. With spell-checkers, we still had to write something ourselves. Now we can send a little prompt to ChatGPT and it’ll plan or write an essay for us. Some sites even have sparkly buttons that will “enhance” your writing with AI instantly, but it doesn’t teach us how to do what the AI did. It just makes us dependent.

Culprit 2: Fast Facts

Reading books isn’t popular. In 2023, 51% of American adults hadn’t read a whole book for a year. Instead, information has moved to faster, easier to digest forms. TV shows, short-form content and video documentaries have replaced books. Why spend hours reading when you can watch 30-minute video instead? Why read a recipe when you can watch a TikTok tutorial? It’s more efficient.

This is hard to compete with. However, visual teaching doesn’t improve or maintain our literacy skills. It’s a way around the problem. We end up relying on information being told to us. It’s why workplaces favour using information videos instead of training manuals.

Culprit 3: Know It All

Calling back to information overload, let’s not overlook how much information we have access to. Thousands of videos, blogs, articles and posts go up every day. Just like this one! All of them are saying something, and many are contradictory. How do we know which ones are true? We don’t have time to fact-check everything!

This makes us passive learners. We take things in without thinking about it. This lowers our ability to think critically and can fill our brain with things we don’t need. Over time, this results in a loss of in ability thinking for ourselves.

Are We Doomed?

No, but as you can see, literacy is weakened by convenience. If we rely on easier options for information, we aren’t using our literacy skills. Not using them means we are losing them. However, keeping our skills is a choice. We don’t have to lose them. Instead, we can take control and promote literacy for ourselves and for others.


Hannah Staniforth is a second-year Professional Writing student at Algonquin College in Ottawa, Ontario. She combines her previous experiences in Social Sciences with her writing to explore social themes with her readers. Hannah’s recent works emphasize the importance of positive thinking, gentle self-development, and reclaiming your personal time in a demanding world.